Just as suicide bombing has become popular in recent years to draw attention and cause horrific damage to both life and property, forced selling in the IT industry without due marketing has also gained popularity, based on the false notion that marketing is a waste of money, and the secret to higher sales is just hiring higher number of more aggressive salespeople who are willing to go through concrete walls to meet buyers.
But it has turned out to be a big belly flop, and as a result of that retarded approach, most IT companies are forced to compete on price as replaceable vendors. The status of the respected industrial authority, even if it’s ever existed, is dead and gone.
So, IT companies either carry on competing on price and duking it out in bidding wars, responding to RFPs, or pull their stubborn heads out of their arses, realise that times have changed and start changing with the times.
And this is what we discuss this month’s toe-curlingly exciting episode of Tomicide Solutions, entitled, 15 Ways Marketing Can Support Your Sales Success.
Hope you find it valuable.
Enjoy!