“Morris dancing is the most fatuous, tenth-rate entertainment ever devised by man. Forty effeminate blacksmiths waving bits of cloth they’ve just wiped their noses on. How it’s still going on in this day and age I’ll never know.” ~ Blackadder (Season 1 Episode 2: Born To Be King)
You may or may not agree with Blackadder’s regal taste on this delicate matter and Morris dancing’s place in contemporary entertainment, but he may be right.
But there are seven equally fatuous inbound marketing practices that can cause irreparable damage to IT consulting firms… with or without Morris dancers.
Yes, inbound marketing has been spreading faster than a speeding bullet on steroids, but IT consulting firms that have spent a lifetime using outbound marketing have been adopting inbound marketing simply by reversing outbound marketing.
As David L. Cooperrider and Diana Whitney write in their short book, Appreciative Inquiry: A Positive Revolution in Change, you can’t study floatation by observing objects sink and simply reversing your findings.
So, without reversing anything at all, let’s take a closer look at seven inbound marketing problems that can plague IT consulting firms in this month’s article seriously entitled, 7 Misdirected Inbound Marketing Practices That Can Play Wrecking Ball on IT SMEs Bottom Lines.