Greetings on the National Prime Rib Day, the 27th April.
Just for one day, forget about your diet, cholesterol and mad cow disease, and enjoy a juicy slab of prime rib with some baked potato and some red wine.
But before we eat ourselves to death and get drunk as a skunk, let’s see what we have to discuss today under the aegis of business development.
What happens when many IT companies’ leaders realise that the competition is gaining on them?
In most cases, just to speed up the rate of the existing marketing activities and hope.
In the worst cases they hire more salespeople with atrocious compensation structures, and keep hoping.
What they fail to realise is that in many cases their marketing undermines their salespeople’s success.
It’s like the farmer who buys the best harvesting equipment and the best equipment operators, and send them out to the fields to harvest, although he’s never planted anything.
And when the people return and say there is nothing to harvest, our hero takes his anger out on the operators and fires them.
The dumb bastard doesn’t realise that he caused the problem in the first place by making some serious marketing mistakes.
And this is what we discuss this month’s brain-fryingly exciting episode of Tomicide Solutions, entitled, 14 Ways Information Technology Companies Waste Their Marketing Budgets.
And after reading it or listening to it, feel free to hop back here and discuss it.