Have you heard that every year 13 people are killed by vending machines? Yes, that’s correct. Machines fall on them and literally squeeze the living daylights out the poor bastards. It usually happens to people who raid vending machines and try to pry the goodies out of them.

By a mind-menglingly staggering coincidence, similar fate is waiting for IT marketing managers who try to pry too much out of their direct mail campaigns without doing the necessary preliminary work to prepare their campaigns for best performance.

They haphazardly put their packages together, and then equally haphazardly roll them out to their markets. And quite often, the highly anticipated marketing campaign performs a spectacular belly flop and falls flat on its arse.

After this little incident, campaigns are often abandoned to their fate, and die a slow and agonising death.

In this article we look at 15 ingredients that are often missing from direct mail campaigns and undermine their overall performance.

And this is what we discuss this month’s mortifyingly mesmerising episode of Tomicide Solutions, entitled, “17 Common Direct Mail Mistakes IT Companies Make Part 1”.