Archive for May, 2012

Eight Advantages Of Premium Pricing Strategy And Eight Disadvantages Of Economy Pricing

Wednesday, May 23rd, 2012

Setting up its pricing model is a crucial part of every IT business. Or at least it should be.

While IT bits and bobs are getting cheaper every day, pricing IT based products/services on purely technology, as opposed to the value to the client, would lead to financial disasters.

In this article we’ll take a closer look at some pricing options, and why a solid premium pricing strategy always beats economy pricing.

We have to accept the fact that many clients don’t need IT support, but what they need is an external entity to take the blame for the mess management has created.

For instance, the client’s security has been breached, but the breach is still contained. So, the company desperately wants to hire an IT firm, and then blame the breach on it, even to sue the IT company.

This is why IT companies must be careful about which clients to accept and which clients to reject.

And this is what we discuss this month’s mind-menglinlgy stupendous episode of Tomicide Solutions, fiendishly entitled, “Eight Advantages Of Premium Pricing Strategy And Eight Disadvantages Of Economy Pricing”.

Enjoy!

Posted in Market Positioning, Pricing | 1 Comment »

Human Resources Management Confusion: Demanding Excellence Vs. Creating A Culture Of Excellence

Thursday, May 3rd, 2012

Do you know that on average, there are 178 sesame seeds on each McDonald’s BigMac bun, which seems to be pretty reasonable on the surface.

But the reason why this is a problem is because the human body can’t digest sesame seeds. The body struggles and struggles, investing significant amount of energy, but keeps losing.

And this is what’s happening to many IT companies’ business development departments.

Management keeps demanding excellence and peak performance, but excellence and peak performance are missing from the department’s cultural DNA.

The reality is that when you merely demand excellence from others, you’re unlikely to get it. After all, it’s just a demand, like ordering your goldfish to ride a bicycle.

But when you immerse merely good people in a culture of excellence, those people will “drown” in excellence and become the reflection of their environments. You don’t manipulate the person but the environment and the culture.

So, what is the problem?

This is exactly what we discuss this month’s brain-explodingly conspicuous episode of Tomicide Solutions, entitled, “Human Resources Management Confusion: Demanding Excellence Vs. Creating A Culture Of Excellence”.

Enjoy!

Posted in Talent Attraction, Team Development | No Comments »