Setting up its pricing model is a crucial part of every IT business. Or at least it should be.
While IT bits and bobs are getting cheaper every day, pricing IT based products/services on purely technology, as opposed to the value to the client, would lead to financial disasters.
In this article we’ll take a closer look at some pricing options, and why a solid premium pricing strategy always beats economy pricing.
We have to accept the fact that many clients don’t need IT support, but what they need is an external entity to take the blame for the mess management has created.
For instance, the client’s security has been breached, but the breach is still contained. So, the company desperately wants to hire an IT firm, and then blame the breach on it, even to sue the IT company.
This is why IT companies must be careful about which clients to accept and which clients to reject.
And this is what we discuss this month’s mind-menglinlgy stupendous episode of Tomicide Solutions, fiendishly entitled, “Eight Advantages Of Premium Pricing Strategy And Eight Disadvantages Of Economy Pricing”.