For most IT companies it’s always a dilemma whom to appoint as head of business development. Should it be someone from sales or marketing?
The problem is that marketing people tend to play down the importance of salespeople, and salespeople do the same to marketing folks.
Marketing people accuse salespeople of being too aggressive and scare prospects away. Salespeople accuse marketing people of being passive and all they do is writing cute brochures and designing fancy logos.
And now the war is on. And who suffers? The company and its clients.
So, let’s have a short discussion on who should be at the helm of business development, entitled, “Who Is In Charge Of Business Development?”.