Liu Shuling, the winner of a women’s half marathon in Shandong, China has been stripped of her title when she was discovered to have brought in a ringer, be Wang Xueqin, to run for her.
Initially Liu Shuling was the winner of the 2010 Yellow River Estuary International Marathon, but video footage later revealed, that it was Wang Xueqin who did the actual running.
The Chinese Athletics Association has banned both Wang and Liu for two years, and it seems further punishment is in store for them.
But this wasn’t a special case for Chinese long distance runners.
It turns out that Chinese students obtain extra credit for their college entry exams if they excel in sports. So, some “creative” students bribed 30 runners at the Xiamen International Marathon. The ringers did the running, carrying the students’ time-recording devices, while the students disappeared to perform less strenuous activities. Then the students would return to claim their extra credit.
But this kind of bait and switch goes way beyond the Great Wall of China where the communist government has developed corruption, deception and the “taking-the-world-for-a-moron” attitude into an art form.
It’s pretty common in business development too.
Just imagine this situation…
You don’t feel well, so you go to your family doctor. You phone the clinic and set the appointment.
And then, horror of horrors, instead of your familiar doctor, you meet… the clinic’s salesman. Someone you’ve never seen. Someone who started medical school 20 years ago, but couldn’t handle it and dropped out. Then he sold bibles and vacuum cleaners door-to-door, dabbled into multilevel marketing and sold used cars.
And now, having previous medical experience, he is the salesman at a medical clinic.
You protest that you’ve set your appointment to see your doctor, but to no avail. First you have to go through the salesman’s pitch.
So, you agree.
Then the salesman asks a couple of leading questions and then starts closing you on a pair hip replacement prosthetics.
Why that? Because it’s expensive enough, yet, it’s reasonably easy to sell, so the salesman can make hefty commission on each deal.
But there is a problem. The salesman doesn’t know anything about medicine and he doesn’t care about whether or not the solution solves the patient’s problem.
Never mind that. He can make good money, and that’s what matters.
The patient can complain later, but first he must be relieved of the burden of his heavy bank account.
Realistically, buyers want to see subject matter experts, and do their best to avoid salespeople. Thanks to the Internet, buyers know almost everything about what they want to buy. They need to meet experts who can diagnose buyers’ situations and then together they can develop solutions. And most salespeople can’t do that.
Yes, conventional wisdom says you need to have great sales skills. Maybe. But if you do a kick-arse diagnosis, then you don’t need sales skills. Buyers buy from you because you are the person who’s diagnosed their situations, and the market’s perception is that he who can succinctly summarise the problem can also provide the solution.
So, if it all comes down to diagnosis, I think a doctor is the best person to learn the trade from.
So, enter the stage Dr. George Huang, the developer of “Client Conversion Mastery: The Self-Guided Program for Using Paid Introductory Sessions”.
It’s a step-by-step diagnostic-based process for how to efficiently handle initial contacts with potential clients, qualify their suitability for working with you, and showcase your talents and abilities; ultimately, once you master the process, you’ll see a jump in your conversion rates.
And the sooner you start, the sooner you see the improvement.
So, if you have a hard time to go beyond the first meeting, George may well have a solution for you. So, go and check it out before the next opportunity knocks on your door.
Go to “Client Conversion Mastery: The Self-Guided Program for Using Paid Introductory Sessions”.