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	<title> &#187; Marketing</title>
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		<title>10 Common IT Client Acquisition Misconceptions</title>
		<link>http://www.varjan.com/blog/10-common-it-client-acquisition-misconceptions</link>
		<comments>http://www.varjan.com/blog/10-common-it-client-acquisition-misconceptions#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:01:16 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=246</guid>
		<description><![CDATA[Are you telling me the Russians are lacking creativity? No they don&#8217;t. Then just look at what happened in July 2010 on a beach on the Sea of Azov in the Cossack village of Golubitskaya. As an improvised advertising campaign, the entrepreneurial owners of the local parasailing company attached a donkey to a parasail and [...]]]></description>
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		<title>Are Your Follow Up Messages Too Aggressive?</title>
		<link>http://www.varjan.com/blog/are-your-follow-up-messages-too-aggressive</link>
		<comments>http://www.varjan.com/blog/are-your-follow-up-messages-too-aggressive#comments</comments>
		<pubDate>Thu, 24 Mar 2011 15:22:31 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=238</guid>
		<description><![CDATA[Being an avid reader and learner, I sign up for many online programmes to learn new bits and bobs. I do this in spite of knowing that as soon as the presenters get my email address, most of them will start bombarding me with follow-up sales pitches to get as much of my money and [...]]]></description>
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		<title>Round Peg Into A Square Hole: Integrating CRM With Marketing Automation</title>
		<link>http://www.varjan.com/blog/round-peg-into-a-square-hole-integrating-crm-with-marketing-automation</link>
		<comments>http://www.varjan.com/blog/round-peg-into-a-square-hole-integrating-crm-with-marketing-automation#comments</comments>
		<pubDate>Thu, 20 Jan 2011 01:55:22 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=210</guid>
		<description><![CDATA[Podcast version: MP3 Version A few days ago, Marketing Automation Software Guide published an article by Mike MacFarlane on integrating CRM and marketing automation systems. Mike raises a very good point because in most companies sales folks (the CRM users) and marketing folks (users of marketing automation systems) don’t see each other eye to eye. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Ways IT Companies Screw Up Their Retainer Contracts</title>
		<link>http://www.varjan.com/blog/10-ways-it-companies-screw-up-their-retainer-contracts</link>
		<comments>http://www.varjan.com/blog/10-ways-it-companies-screw-up-their-retainer-contracts#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:16:19 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Client Work]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=185</guid>
		<description><![CDATA[There are not many things in life that are worse than being forced to listen to Rimberger Zuzupimple&#8217;s 1st vuvuzela Concerto in B-flat at full 127 decibels without earplugs, but one thing that is definitely worse is when IT companies make a pigs ear of their retainer engagements and turn those great opportunities into temporary [...]]]></description>
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		<title>14 Ways Information Technology Companies Waste Their Marketing Budgets</title>
		<link>http://www.varjan.com/blog/14-ways-information-technology-companies-waste-their-marketing-budgets</link>
		<comments>http://www.varjan.com/blog/14-ways-information-technology-companies-waste-their-marketing-budgets#comments</comments>
		<pubDate>Tue, 27 Apr 2010 14:34:43 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=172</guid>
		<description><![CDATA[Greetings on the National Prime Rib Day, the 27th April. Just for one day, forget about your diet, cholesterol and mad cow disease, and enjoy a juicy slab of prime rib with some baked potato and some red wine. But before we eat ourselves to death and get drunk as a skunk, let’s see what [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Setting Marketing Budget For Optimised Client Acquisition</title>
		<link>http://www.varjan.com/blog/setting-marketing-budget-for-optimised-client-acquisition</link>
		<comments>http://www.varjan.com/blog/setting-marketing-budget-for-optimised-client-acquisition#comments</comments>
		<pubDate>Wed, 24 Mar 2010 03:40:58 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=169</guid>
		<description><![CDATA[Do you know that more people are allergic to cow&#8217;s milk than any to other food? The reason why I mention this hair-raisingly (your hair not mine) interesting fact is that in many small and medium-sized IT companies&#8217; executives seem to be more allergic to setting their marketing budgets than anything else. Actually there is [...]]]></description>
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