Comments for http://www.varjan.com/blog Thu, 05 Jan 2012 23:45:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Sales Lead Generation in the Traditional Versus the Lucrative Way by appointment setting http://www.varjan.com/blog/sales-lead-generation-in-the-traditional-versus-the-lucrative-way/comment-page-1#comment-1660 appointment setting Thu, 05 Jan 2012 23:45:00 +0000 http://www.varjan.com/blog/?p=5#comment-1660 Sales leads generation is very tough job for most of the sales person while some business invest money in SEO and PPC campaign to generate good amount of sales leads. But some time they are not able to achieve there ROI. Sales leads generation is very tough job for most of the sales person while some business invest money in SEO and PPC campaign to generate good amount of sales leads. But some time they are not able to achieve there ROI.

]]> Comment on Sales Lead Mismanagement In IT Companies And How To Remedy It by appointment setting http://www.varjan.com/blog/sales-lead-mismanagement-in-it-companies-and-how-to-remedy-it/comment-page-1#comment-1659 appointment setting Fri, 30 Dec 2011 22:26:00 +0000 http://www.varjan.com/blog/?p=274#comment-1659 Generating sales lead is very tough work for sales person and may be he is got one lead in one or two days. So handling this leads is very necessary. This kind of mismanagement never expected. Generating sales lead is very tough work for sales person and may be he is got one lead in one or two days. So handling this leads is very necessary. This kind of mismanagement never expected.

]]> Comment on Sales Lead Mismanagement In IT Companies And How To Remedy It by appointment setting http://www.varjan.com/blog/sales-lead-mismanagement-in-it-companies-and-how-to-remedy-it/comment-page-1#comment-1658 appointment setting Fri, 30 Dec 2011 22:26:00 +0000 http://www.varjan.com/blog/?p=274#comment-1658 Generating sales lead is very tough work for sales person and may be he is got one lead in one or two days. So handling this leads is very necessary. This kind of mismanagement never expected. Generating sales lead is very tough work for sales person and may be he is got one lead in one or two days. So handling this leads is very necessary. This kind of mismanagement never expected.

]]> Comment on 14 Ways Information Technology Companies Waste Their Marketing Budgets by Tom 'Bald Dog' http://www.varjan.com/blog/14-ways-information-technology-companies-waste-their-marketing-budgets/comment-page-1#comment-1655 Tom 'Bald Dog' Wed, 14 Sep 2011 17:28:00 +0000 http://www.varjan.com/blog/?p=172#comment-1655 >> it is very essential that for business marketing training sessions should be deployed to learn about the core benefits that need to come out from marketing for business... And that's basically about gaining a deeper understanding of the market. Especially today, at the age of content. We have to know the market really well, so we can match our content to what the market is seeking. >> it is very essential that for business marketing training sessions
should be deployed to learn about the core benefits that need to come
out from marketing for business…

And that’s basically about gaining a deeper understanding of the market. Especially today, at the age of content. We have to know the market really well, so we can match our content to what the market is seeking.

]]> Comment on Three Practical Objections Against Cold-Calling To Sell Premium IT Solutions by Tom 'Bald Dog' http://www.varjan.com/blog/three-practical-objections-against-cold-calling-to-sell-premium-it-solutions/comment-page-1#comment-1654 Tom 'Bald Dog' Wed, 14 Sep 2011 17:22:00 +0000 http://www.varjan.com/blog/?p=254#comment-1654 You have a great point and maybe I haven't done a good enough job to clarify it. Coke, McDonalds, etc. sell low-priced impulse items. Even in this plastic-driven world, most people carry enough plastic to buy those items on an impulse. Education-based direct response marketing is just just more effective when selling 5-7-figure complex solutions. It's the quality of the direct mail campaign that also shapes the company's image. Thoughts? You have a great point and maybe I haven’t done a good enough job to clarify it.

Coke, McDonalds, etc. sell low-priced impulse items. Even in this plastic-driven world, most people carry enough plastic to buy those items on an impulse.

Education-based direct response marketing is just just more effective when selling 5-7-figure complex solutions. It’s the quality of the direct mail campaign that also shapes the company’s image.

Thoughts?

]]> Comment on Three Practical Objections Against Cold-Calling To Sell Premium IT Solutions by Clamdobber http://www.varjan.com/blog/three-practical-objections-against-cold-calling-to-sell-premium-it-solutions/comment-page-1#comment-1653 Clamdobber Wed, 17 Aug 2011 22:12:00 +0000 http://www.varjan.com/blog/?p=254#comment-1653 Hey, I just saw your faq on Direct Response vs Image Marketing. You're exaggerating the uselessness of image I'm pretty sure, I think Coke, McDonalds, Milk, the City of Las Vegas, etc. would agree. Like, sending a flyer telling people why they should come to Las Vegas will never ever work as well as those commercial spots with the headline "What happens in Vegas stays in Vegas" as artful and vague as those commercials were. This is true no matter how good a writer you are, and how catchy the headline is on the flyer or whatever. Direct Marketing has its place, when done well and not like a car salesman or get-rich-quick scam, but any B2C industry that wants to go beyond their own neighborhood or a small corner of the internet, will need to at some point create an image, and invest in it. Hey, I just saw your faq on Direct Response vs Image Marketing. You’re exaggerating the uselessness of image I’m pretty sure, I think Coke, McDonalds, Milk, the City of Las Vegas, etc. would agree. Like, sending a flyer telling people why they should come to Las Vegas will never ever work as well as those commercial spots with the headline “What happens in Vegas stays in Vegas” as artful and vague as those commercials were. This is true no matter how good a writer you are, and how catchy the headline is on the flyer or whatever.

Direct Marketing has its place, when done well and not like a car salesman or get-rich-quick scam,

but any B2C industry that wants to go beyond their own neighborhood or a small corner of the internet, will need to at some point create an image, and invest in it.

]]> Comment on 14 Ways Information Technology Companies Waste Their Marketing Budgets by Tech Frill http://www.varjan.com/blog/14-ways-information-technology-companies-waste-their-marketing-budgets/comment-page-1#comment-1652 Tech Frill Sun, 24 Jul 2011 05:24:00 +0000 http://www.varjan.com/blog/?p=172#comment-1652 it is very essential that for business marketing training sessions should be deployed to learn about the core benefits that need to come out from marketing for business, the extent of role of marketing would depend on the nature of business. it is very essential that for business marketing training sessions should be deployed to learn about the core benefits that need to come out from marketing for business, the extent of role of marketing would depend on the nature of business.

]]> Comment on 14 Ways Information Technology Companies Waste Their Marketing Budgets by Tech Frill http://www.varjan.com/blog/14-ways-information-technology-companies-waste-their-marketing-budgets/comment-page-1#comment-1651 Tech Frill Sun, 24 Jul 2011 05:24:00 +0000 http://www.varjan.com/blog/?p=172#comment-1651 it is very essential that for business marketing training sessions should be deployed to learn about the core benefits that need to come out from marketing for business, the extent of role of marketing would depend on the nature of business. it is very essential that for business marketing training sessions should be deployed to learn about the core benefits that need to come out from marketing for business, the extent of role of marketing would depend on the nature of business.

]]> Comment on How Do We Know If We’re A Replaceable Vendor Or A Trusted Technology Advisor And A Respected Technology Authority? Part 1 by POS Equipment http://www.varjan.com/blog/how-do-we-know-if-were-a-replaceable-vendor-or-a-trusted-technology-advisor-and-a-respected-technology-authority-part-1/comment-page-1#comment-1648 POS Equipment Thu, 16 Jun 2011 06:19:00 +0000 http://www.varjan.com/blog/?p=226#comment-1648 Hi,  Its great article guys.  I liked it.  Thanks Hi, 

Its great article guys. 

I liked it. 

Thanks

]]> Comment on How Can Marketing Automation Replace IT Salespeople by Matt Williams http://www.varjan.com/blog/how-can-marketing-automation-replace-it-salespeople/comment-page-1#comment-1647 Matt Williams Sat, 11 Jun 2011 10:44:00 +0000 http://www.varjan.com/blog/?p=207#comment-1647 I just stumbled upon your page and I was greatly interested with your post. Any way I’ll be subscribing to your feed and I hope you post again soon.  <a href="http://www.Marketing-Automation-Software.Com" rel="nofollow">Marketing Automation Software</a> | <a href="http://www.sales-force-automation-software.com" rel="nofollow">Sales Force Automation</a> I just stumbled upon your page and I was greatly interested with your post. Any way I’ll be subscribing to your feed and I hope you post again soon. 

Marketing Automation Software | Sales Force Automation

]]>