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		<title>15 Ways Marketing Can Support Your IT Sales Success</title>
		<link>http://www.varjan.com/blog/15-ways-marketing-can-support-your-it-sales-success</link>
		<comments>http://www.varjan.com/blog/15-ways-marketing-can-support-your-it-sales-success#comments</comments>
		<pubDate>Mon, 02 Jan 2012 17:39:20 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Positioning]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=281</guid>
		<description><![CDATA[Just as suicide bombing has become popular in recent years to draw attention and cause horrific damage to both life and property, forced selling in the IT industry without due marketing has also gained popularity, based on the false notion that marketing is a waste of money, and the secret to higher sales is just [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>“How To Segment The Marketplace For Your IT Business</title>
		<link>http://www.varjan.com/blog/%e2%80%9chow-to-segment-the-marketplace-for-your-it-business</link>
		<comments>http://www.varjan.com/blog/%e2%80%9chow-to-segment-the-marketplace-for-your-it-business#comments</comments>
		<pubDate>Fri, 25 Nov 2011 08:43:14 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Positioning]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=278</guid>
		<description><![CDATA[Imagine a thoroughbred race horse that is locked up in a small stable. The horse feels something is wrong but doesn’t know what. He wants to run in the fields, but his owner denies him the privilege. The owner, who knows nothing about horses, is frustrated because the horse is acting up by kicking the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sales Lead Mismanagement In IT Companies And How To Remedy It</title>
		<link>http://www.varjan.com/blog/sales-lead-mismanagement-in-it-companies-and-how-to-remedy-it</link>
		<comments>http://www.varjan.com/blog/sales-lead-mismanagement-in-it-companies-and-how-to-remedy-it#comments</comments>
		<pubDate>Sat, 29 Oct 2011 06:25:30 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=274</guid>
		<description><![CDATA[Do you know that in Sweden prostitution is perfectly legal, but it’s absolutely and positively illegal to hire a hooker? I mention this hair-raising fact because while sales lead generation is legal, many IT companies believe it’s illegal to use automated and systematic approaches to do sales lead generation. Ask most IT managers about sales [...]]]></description>
		<wfw:commentRss>http://www.varjan.com/blog/sales-lead-mismanagement-in-it-companies-and-how-to-remedy-it/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>How to Use After Action Reviews to Debrief IT Consulting Projects</title>
		<link>http://www.varjan.com/blog/how-to-use-after-action-reviews-to-debrief-it-consulting-projects</link>
		<comments>http://www.varjan.com/blog/how-to-use-after-action-reviews-to-debrief-it-consulting-projects#comments</comments>
		<pubDate>Tue, 04 Oct 2011 09:10:00 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=269</guid>
		<description><![CDATA[Speech coaches have been teaching for years that the most important parts of a speech are the beginning and the end. Pilot instructors teach their students that the most dangerous parts of flying are take-off and landing. And I know from experience, that the two key moments of skydiving are leaving the plane and landing. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>17 Common Direct Mail Mistakes IT Companies Make Part 2</title>
		<link>http://www.varjan.com/blog/17-common-direct-mail-mistakes-it-companies-make-part-2</link>
		<comments>http://www.varjan.com/blog/17-common-direct-mail-mistakes-it-companies-make-part-2#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:42:13 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=265</guid>
		<description><![CDATA[Have ave you heard that in a desperate effort to win the Second World War, British scientists had come up with the brilliant idea of feeding Hitler with female hormones, so over time, he would have become docile and submissive just like his younger sister, Paula Wolf. This great strategy, as explained in Professor Brian [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>17 Common Direct Mail Mistakes IT Companies Make Part 1</title>
		<link>http://www.varjan.com/blog/17-common-direct-mail-mistakes-it-companies-make-part-1</link>
		<comments>http://www.varjan.com/blog/17-common-direct-mail-mistakes-it-companies-make-part-1#comments</comments>
		<pubDate>Wed, 27 Jul 2011 11:57:09 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=260</guid>
		<description><![CDATA[Have you heard that every year 13 people are killed by vending machines? Yes, that’s correct. Machines fall on them and literally squeeze the living daylights out the poor bastards. It usually happens to people who raid vending machines and try to pry the goodies out of them. By a mind-menglingly staggering coincidence, similar fate [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Three Practical Objections Against Cold-Calling To Sell Premium IT Solutions</title>
		<link>http://www.varjan.com/blog/three-practical-objections-against-cold-calling-to-sell-premium-it-solutions</link>
		<comments>http://www.varjan.com/blog/three-practical-objections-against-cold-calling-to-sell-premium-it-solutions#comments</comments>
		<pubDate>Mon, 27 Jun 2011 19:10:06 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Market Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=254</guid>
		<description><![CDATA[Believe it or not, Carl Lewis has undoubtedly been one of the greatest athletes in US sports history. During his career he won nine Olympic gold medals and eight World Championship gold medals. He became an athletic icon. But this iconic status got somewhat shattered when, in 1987, he decided to get into music, and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Two Business Development Diseases And What To Do About Them</title>
		<link>http://www.varjan.com/blog/two-business-development-diseases-and-what-to-do-about-them</link>
		<comments>http://www.varjan.com/blog/two-business-development-diseases-and-what-to-do-about-them#comments</comments>
		<pubDate>Tue, 31 May 2011 19:49:48 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=251</guid>
		<description><![CDATA[Do you know that Americans, on the average, eat 18 acres of pizza every single day? That’s almost the size of 10 soccer fields side-by-side. The other interesting fact about these 10 soccer fields is that they could easily be filled up with people who sell various IT solutions but suffer from two major sales [...]]]></description>
		<wfw:commentRss>http://www.varjan.com/blog/two-business-development-diseases-and-what-to-do-about-them/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Common IT Client Acquisition Misconceptions</title>
		<link>http://www.varjan.com/blog/10-common-it-client-acquisition-misconceptions</link>
		<comments>http://www.varjan.com/blog/10-common-it-client-acquisition-misconceptions#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:01:16 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=246</guid>
		<description><![CDATA[Are you telling me the Russians are lacking creativity? No they don&#8217;t. Then just look at what happened in July 2010 on a beach on the Sea of Azov in the Cossack village of Golubitskaya. As an improvised advertising campaign, the entrepreneurial owners of the local parasailing company attached a donkey to a parasail and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are Your Follow Up Messages Too Aggressive?</title>
		<link>http://www.varjan.com/blog/are-your-follow-up-messages-too-aggressive</link>
		<comments>http://www.varjan.com/blog/are-your-follow-up-messages-too-aggressive#comments</comments>
		<pubDate>Thu, 24 Mar 2011 15:22:31 +0000</pubDate>
		<dc:creator>Tom &#34;Bald Dog&#34; Varjan</dc:creator>
				<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.varjan.com/blog/?p=238</guid>
		<description><![CDATA[Being an avid reader and learner, I sign up for many online programmes to learn new bits and bobs. I do this in spite of knowing that as soon as the presenters get my email address, most of them will start bombarding me with follow-up sales pitches to get as much of my money and [...]]]></description>
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		<slash:comments>0</slash:comments>
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