Do you know that more people are allergic to cow’s milk than any to other food?
The reason why I mention this hair-raisingly (your hair not mine) interesting fact is that in many small and medium-sized IT companies’ executives seem to be more allergic to setting their marketing budgets than anything else. Actually there is only one topic they are more allergic to: Setting their fees and prices.
Therefore budget-setting becomes guesswork, and very often this guesswork creates pathetically small marketing budgets, which, in turn create pathetic bottom lines in the following year.
Many small and medium-sized IT companies invest only a mere 1-3% of their gross revenues in marketing.
Why so little?
Hell knows?
But they do.
And this is what we discuss this month’s brain-fryingly exciting episode of Tomicide Solutions, entitled, Setting Marketing Budget For Optimised Client Acquisition.
So, go and and read it. You may even learn something new, or at lest have a good laugh.