What Are Your Copywriting Turnaround Times?

The typical turnaround time is six weeks, but it also depends on the nature of the copy I'm asked to write. Now, this may sound a bit long, but just as you can't rush love, you can't rush good copy.

Well, as Bon Scott once sang us in the old AC-DC song, Dirty Deeds Done Dirt Cheap, good copy is neither cheap nor quick.

But here's a rough time frame estimate...

1-2 weeks: Short 1 page letters, pay per click (e.g. Google AdWords) advertisements and press releases

2-4 weeks: Feature articles, small direct mail packages, space- and classified lead generation advertisements, lead-generating articles, newspaper and magazine advertisements and short sales brochures

3-4 weeks: Brochures, short email sequences, Yellow Pages advertisements, service proposals, email autoresponder series, web pages, press kits, executive summaries and biographical sketches:

4-6 weeks: Business and marketing plans, letters sequence for direct-response lead generation

6 plus weeks: Full content and sales copy for websites (1-2 weeks per page), search engine-optimised web copy (2-3 weeks per page)

But please note that these time frames are pretty general. When we start working together, we create our own time frames that largely depends on how quickly I can obtain information from you and your people.

Back to main FAQ page.