What Makes You A Better Copywriter Than The Others?

Well, definitely not that I'm a better copywriter than the others.

Look at it this way...

Bill Gates is not the world's No.1 software expert. Warren Buffett is not the world's No.1 investment expert. What makes them so bottomachingly successful is that they see the world through different lenses thus do things totally differently from the other software and investment experts of the world.

Read it again. It's not more of the same but less of something totally different.

Road transportation didn't evolve by putting more horses in front of the carts. It evolved by making sausages out of the horses and fitting the carts with engines. Sea transportation didn't evolve by increasing the number of slaves and oars. It evolved by replacing the slaves and the oars with engines.

I'm a good copywriter but not great yet. Keep learning from some of the best, but not great yet.

But...

I have something 99% of technology copywriters don't have. As far as I know, only two people, two of my mentors, have it: Bob Bly (chemical engineer) and Perry Marshall (electrical engineer). They are engineers, thus they understand technology businesses both from the business and the technical perspectives. Not merely know it from books at an intellectual level but understand it at a "DNA" level.

I'm the same. Before getting into copywriting in 1996, I'd pumped in over a decade as an electronics/computer engineer. And during that time I participated in the negotiation and the purchase of multimillion dollar solutions.

What that means to you is that I know how technology people make buying decisions and buy big-ticket stuff.

I admit, I suck at selling. That is, traditional manipulative "peddler-type" selling. But I know how people buy. And that seems to be good enough. At least it's been good enough for my past clients to the tune of some $410 million of new revenue with as much as 78% net margin.

So, I'm not a better copywriter. I merely understand the whole buying process a lot better than most copywriters out there because I used to be a buyer myself.

So, if you want to sell, that's great, but can't help with that. I'm not really good at it, and not interested in learning it.

After all, why would I want to learn a sales process that is the total opposite of the buying process? I would be a moron to do that.

"Customers' buying processes have evolved in our world of ubiquitous, instant, global communication, but companies' selling processes have for the most part stayed the same." ~ Harvard Business Review Editorial: August 2006

But if you want qualified prospects to seek you out as a recognised and respected expert in your industry, ready, willing and able to do business with you on your terms and price, then I might be able to help.

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