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I Know How To Write. Why Would I Need A Copywriter?
Fair comment. There are many people who've written great articles for magazines, written amazing research reports, even business plans, but would stumble and very often fail at copywriting. There are some major differences between writing and copywriting. Some of them are...
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Content Writing |
Copywriting
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Editorial focused |
Marketing focused |
Idea, product, concept or services driven |
Client driven |
Focus is on sharing information, instructing, informing and educating |
Focus is on solving a problem and selling a product/service |
It's about what's happened |
It's about what it means to clients |
Interesting |
Action invoking |
Journalism |
Salesmanship in print |
Objective: Inform, educate, dazzle and amaze readers |
Objective: Create a new client |
Hopefully it's a touch clearer now.
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