Sales, Marketing And Business Development Information Products For Information Technology Companies
If you are tired of doing the traditional grunt work, burning shoe leather in pursuit of reluctant prospects, dialling for dollars and battling with gatekeepers, then there is one concept which can save you: An automated system which generates high-quality sales leads for you but without you. Re-read: Without you. This is the key.
W. Edwards Deming, also called The Prophet of Quality, who basically single-handedly created the Japanese industry and put it on the map to keep the western world in constant fear, observed that some 94% of business problems, including failures and lacklustre performance are caused by lack of systems and processes.
Yet, what do most companies do? They keep replacing their people at hair-blowing speed.
Businesses focus on hiring super star salespeople, legendary marketers and award-winning web designers. Far too many businesses fail because they are people and not system-dependent. Those business owners depend on superstar individuals, and when one or more superstars leave, the business takes a tumble.
Don't be a cattle farmer with your focus on headcount. Operate like a small military commando: Specially cross-trained generalists operating based on speed, impact and surprise using smart and effective systems.
Frame It Right: How To Structure IT Marketing Content For Maximum Buyer Action
It's one thing that you write good content, but is that content palced into the right container?
That is, is that content structured in synch with reders' informaiton digestion and absorption processes?
Often it's not. As a result, and due to good SEO, you can get lots of visitors, but little conversion.
This document outlines a 3 by 7 skeleton that can form the foundation for most types of marketing content.
Winning Yellow Pages Advertising For Information Technology Companies
One piece of good news is that most people who look you up in Yellow Pages are serious buyers. Another piece of good news is that some 97% of Yellow Pages ads are like eunuchs in a harem. They are physically there but are unable to do anything "to cheer" up the ladies.
Perfect IT Client Profile Development Toolkit
We all know the high financial and psychological cost of low quality clients.
They pay little but demand a lot. Even when they are happy, they are reluctant to give testimonials and introduce us to their connections.
So, it's pretty important to carefully cherry-pick clients and to make sure they come from the top 0.5-2% of the Perfect Client Pyramid.Yes, these top-drawer companies are hard to "conquer", but in the long-run, they offer the highest return on investment.
But before contacting them, you have to define them in your business. And this is what this knowledge product does.