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Consulting : Copywriting : Online Marketing : Email Mentoring : Speaking : Seminars And Workshops : Packaged Knowledge |  |
Sales, Marketing And Business Development Information Products And Packaged KnowledgeIf you are tired of doing the traditional grunt work, burning shoe leather in pursuit of reluctant prospects, dialling for dollars and battling with gatekeepers, then there is one concept which can save you: An automated system which generates high-quality sales leads for you but without you. Re-read: Without you . This is the key. According to W. Edwards Deming, also called The Prophet of Quality, who basically single-handedly created the Japanese industry and put it on the map to keep the western world in constant fear, observed that some 94% of business problems, including failures and lacklustre performance are caused by lack of systems and processes. Yet, businesses focus on hiring super star salespeople, legendary marketers and award-winning web designers. Far too many businesses fail because they are people and not system-dependent. Those business owners depend on superstar individuals, and when one or more superstars leave, the business takes a tumble. We help companies to develop systems, so they can increase their and profits with fewer salespeople. We design business development systems that fulfil all major roles of a automation system: Lead generation, lead conversion and post-customer service to stay in touch with clients and customers. And while you can hire an army of people to do all this work manually in a haphazard manner, you can also do it in a consistent and predictable manner using specific systems and processes, and you can achieve the same or even better results with fewer people. Don't be a cattle farmer with your focus on headcount. Operate like a small military commando: Apecially cross-trained generalists operating based on speed, impact and surprise. And remember what the word "systems" stands for:
One More Thing...I'm known as a straightshooter, so in the interest of being upfront, I want to let you know that I get an affiliate commission when some of these products are sold. The good news is that, this fact has no impact on you, for this "finder's fee" comes out of the seller company's piggy bank, not yours. For you it doesn't make a dickybird of a difference. So, what's the motive here? Some people with a communist mindset and a scarcity-mentality, who expect everything for free, may say that I recommend this stuff simply because I get paid for them. Actually, it's the other way round. I own all these products, and only after I found them valuable for my own business, I decided to recommend them. That's all to it. In my opinion it's perfectly legal, moral and ethical. Thanks for your understanding. Wherever you don't see an author mentioned, it's my stuff. So, if you hate my writing style you know what to avoid like the dreaded green lurgy. by Jenny Hamby It's a well known fact that facilitating seminars and workshops is one of the best ways of generating high quality sales leads for technology services. One reason is that technology is changing very quickly and prospects need education before they can commit their time and money in a specific technology. Yet, it's also a well-known fact that most technology firms lose their shirts (often their trousers, knickers and bras as well) in the promotion of their seminars and workshops. They have valuable messages to their target markets but somehow fail to raise their interest in attending their seminars and workshops. So, they try it once, flop miserably and then declare that "Our industry is different. It just doesn't work that way." What they fail to realise is that there is nothing wrong with the industry as a whole, but the problem is with their thinking. Helping clients with workshops and seminars has always been part of my consulting work, but when I started implementing the little nuances I've learnt from Jenny's programme, the little things started adding up. For instance, on CD #2 she has a 10-second segment on one tiny aspect of printing. A for a recent client we saved $419 on printing costs by going to the printer armed with this "10-second knowledge." This is 100% ROI on one tiny segment. But most printing clients pay this extra (and much more) because they don't know how to discuss projects with printers. Here is the thing. If you don't run seminars and workshops to generate business, then you probably spend far too much money and effort acquiring far too low quality sales leads. People need to build a certain level of trust with consulting firms before they can hire them. Workshops and seminars are just the idea ways of building this trust. On the other hand, what can we expect of prospects who reluctantly give in to cold prospecting efforts. What you learn from Jenny's programme will allow you to at least double the price tag on your seminars and workshops, and still get more butts on seats. And the good thing is that those butts will be attached to highly attentive heads of committed prospects. The other benefit is that as you hone your seminar process, you keep weeding out the butts that are attached to heads that would take everything but pay for nothing. Follow the link to find out more about How To Market Seminars. by Michel Neray Have you ever experienced that you have something in your head which you want to write an article about but as soon as you sit down to your computer and try to empty your head onto paper, your thoughts get fuzzy and foggy and you and you know no more about where to start than a goat knows how to become an astronaut? Actually it's quite common even among people who love writing. I've definitely noticed it on myself. I love writing but sometimes I need a good kick in the brain to get moving. Michel's new e-learning tool can help you to provide this kick in the brain in a structured manner. You go through a tried and tested process to put together your material in a tried and tested manner that works on the market. Follow the link to find out more about The Non-Writer's Little Helper. Marketing Workbook for Professional Service Businessesby Robert Middleton If you are like most service professionals, you are nipplepiercingly amazing in your craft working with clients, but struggle to attract new clients, here is a comprehensive client attraction toolkit for you. So, why the InfoGuru Marketing Manual? - You might ask. Because it's a concise client attraction toolkit, including... A 300-page reference manual 12 plus hours of step-by-step audio programmes Infoguru marketing community - Perhaps the biggest value you get with the manual is the InfoGuru Support Forum where you can post your questions, challenges and dilemmas, and feedback from dozens of fellow professionals Of course I'm a biased user of almost everything Robert has created, and I believe when it comes to marketing professional services, Robert is the real deal. It's a complete solution for Independent Professionals who want to attract more clients. Follow the link for more details on Infoguru Marketing Manual. Make Your Knowledge Sellby Monique Harris and Key Evoy So, you have spent many many years, a huge pile of money and lots of sleepless nights to learn your craft and acquire your experience. And now you are selling that knowledge. But there are people who cannot afford to hire you (I desperately hope you are not doling out your precious expertise at Wal-Mart prices), but would like to tap into your knowledge. So, offer them packaged knowledge. This manual describes to your exactly how to create, package, and market your expertise in books, newsletters, e-books, audio, video, or teleseminars. When you buy this manual, you also receive several bonus manuals, including, Promote and Sell Your Information Product Online; Buying and Selling Reprint Rights; The Online Infosellers Jump Start Kit; The Make Your Knowledge Sell Automation Manual. More... Boost Your Business with Your Own E-Zineby Alexandria Brown, the e-Zine Queen There are some 14 reasons why every business should have an electronic newsletter or e-zine. Some of them are... You can sell more services both on- and offline. An e-zine can increase your credibility, and warm up your audience to engaging your services. You can magnetically attract more and better potential clients, media interviews, and speaking engagements. You can establish yourself as an expert in your field, so you can get paid higher fees. You create "top-of-mind awareness" in your target market. You can show off to your existing clients and demonstrate to them how much you can help them. How Many Bananas Do You Have?by Michel Neray We all know that using numbers in promotional materials is a sure-fire hit. Think of... ...The Seven Habits Of Highly Effective People by Stephen Covey ...The Seven Strategies For Wealth And Happiness by Jim Rohn Or other similar titles. They raise curiosity. But there is more to it. You have to create a powerful framework for your numbered concepts. And this is where Michel's "How Many Bananas Do You Have" comes into the equation. This e-book guides you through a three-step process of creating the three key ingredients of this framework, so your points hit the bull's eye every time you present it. Follow the link to find out more about How Many Bananas Do You Have? by Robert Middleton Do you have an eye-poppingly-beautiful website that is like the impotent husband: The role is filled but there is no production. The big hairy truth is that over 90% of websites don't fulfil their mission of generating qualified leads and turn them into paying clients. Their websites are just standing out there in cyberspace and being gracefully ignored by the majority of their target markets. Now here is a toolkit that walks you through the creation of every single page of a professional services website step-by-step. You must understand that there is a specific way of creating the content for your website. Yes, content. The content is the real differentiating factor. More... Phone Talk 101by Wanda March Since 1999, Wanda March has been helping organisations to maximise the power of the telephone to get and keep more clients and customers. Wanda, who as a former financial professional became a Member of the prestigious Million Dollar Roundtable in her very first year in business, a fat fewer than 3% of professionals ever achieve. One day she decided to empty her head and put her telephone expertise in a comprehensive workbook and three CDs. What you get in this programme is two decades of telephone best practices that took a young, inspired greenhorn financial professional all the way to the Million Dollar Round Table within one short year. Follow the link to find out more about Wanda's Phone Talk 101 programme. You Name Itby Michel Neray This e-book is a practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies. While most so-called naming experts seem to try to complicate the naming process, Michel has turned it into a step-by-step fill-in-the-blanks process. He provides helpful tips and techniques which can help you to find better names for your services, newsletter and information products. It's very, very useful, and fun to read too. And it's even more fun to do the exercises. Follow the link to find out more about You Name It. Action Plan Toolkitby Robert Middleton Do you have a kick-arse business plan and marketing plan but somehow you keep coming short on execution? There is a specific reason for that and, believe it or not, it has nothing to do with lack of time, but it has everything to do with your mindset and your belief in the value of the service offer to your target market. And the big hairy truth is that until and unless overcome these mental and emotional blocks, you will never find the time to execute your excellent marketing programme. In a way this is similar to military training. You don't start your training with picking up a fully loaded machine gun. No! First you learn how to use it. And here I'm not talking about the technical usage of that weapon. I'm talking about the legal, moral and ethical issues of using it. Your business is the same. You can have the best plan, but if deep down you believe you're ripping people off by charging them money for your services, then you will never act on that plan. Or by the time you act, it may be too late. Just like many overweight people don't start losing weight until the first heart attack. Being looked in the eye by the Grim Reaper is a very strong motivator to start living a healthy life. Some have a second chance, but some kick the bucket in the first round. Robert designed the Action Plan Toolkit as a way of helping professionals to get themselves unstuck from this debilitating mindset. Now you may say, you are not stuck at all. Fair enough. The Chicago Bulls was a great team without Phil Jackson. Jackson turned the Bulls into a word-class team. So, the question is this: Are you aiming at becoming world-class in your craft or are you happily stuck at a merely "pretty good" level? When you use the processes and exercises in this programme, and you look at your beliefs and behaviours from the "outside", then you will realise how much further you can go simply by changing the way "we do things around here". Follow the link to find out more about Action Plan Toolkit for Service Professionals. Ari Galper's Unlock the Game Mastery Programme.by Ari Galper If you sell in any shape or form, this programme will change your mind about many concepts traditional sales trainers may have taught you about selling. Traditional sales trainers teach that sales are lost at the end of presentations when incompetent sellers can't "close the sale", that is, sellers fail to manipulate buyers into doing what sellers what them to do. The fact is sales are lost at the beginning in the first few minutes. Traditional sales trainers teach how to overcome objections, that is, how to disrespect and ignore buyers' decisions and sell them any crap the seller may have. In reality it's a lot better when you are asked for accepting the buyer on your client list. Traditional sales trainers teach to disregard prospects' feelings and states of mind and just keep pushing for the sale doggedly focusing on the dollar value on your next commission cheque. While it may be possible to sell commodities at discount in such a retarded and stressful manner, selling professional services is a different ballgame. So, if you're tired of rapport building, fighting objections and using manipulative closing techniques to make the sale whatever it takes, and want to discover a a method that is easier both on buyer and seller, then follow the link to find out more about Ari Galper's Unlock the Game Mastery Programme. Send Out CardsExperts agree that business owners should spend some 60% of their time and effort to deepen their relationships with existing client, yet, most companies are actively chasing new busienss, while gracefully ignoring existing clients. They offer special discounts for new clients, while forgetting to return phone calls to existing clients when they call in for some help. And in this silly process they lose a small fortune, but they are so busy chasing new business that don't even realise their gigantic losses. But what would happen if, miracle of miracles, someone could stay in touch with your clients, and according to your excact instructions would send out keep-in-touch cards to them. Well, Send Out Cards is such a company. You specify which card to send out, to whom and when, and Send Out Cards, as your sort of outsourced "keep in touch" department, will stay in touch with these contacts. If you buy into the notion, supported by many research studies, that it costs five times more to get a new client than work with current ones, then I encourage you to find out more about Send Out Cards. Instant Sales Lettersby Yanik Silver If you have a hard time to come up with sales letters for various purposes, then this package is a heaven-sent for you. What you find here is a broad range of pre-created letters both for instant sales and lead generation. Here is just a rough outline of tools you find in the Instant Sales Letters package: Long letters, short letters, joint venture approach letters, letters for information products, for retail outlets, restaurants, professional services, all B2B situations, joint venture letters and email letters. The bonuses include Yanik's Surefire Sales Letter Secrets, Surefire Direct Mail Profit Worksheet and Ultimate Sales Letter Toolbox with headlines, openings, connecting statements, postscripts, etc. Amazing stuff. You can literally create great sales letters in a one hour or less by tweaking the samples. Follow the link to find out more about Instant Sales Letters. Magnetic Marketing Toolkitby Dan Kennedy According to Entrepreneur Magazine, "Dan Kennedy has at least 101 money-making ideas for any business owner." Dan is regarded as one of the greatest direct marketing experts and copywriters out there. Among others he's created the blazingly successful Tony Robbins TV infomercials. I've been Dan's student for a number of years now, and can wholeheartedly recommend his stuff. What makes Dan unique is his underdog mentality, that is, he can think differently from the crowd and does all sorts of unexpected things. He takes one idea from one industry into the other, so he does something that goes against the conventional wisdom of that industry. And in doing so he leaves the competition speechless gasping for air just to survive. You can literally create great sales letters in a one hour or less by tweaking the samples. Follow the link to find out more about how you too can conduct Magnetic Marketing. Information Libraryby Bob Bly McGraw Hill calls Bob Bly "America's number 1 copywriter", but Bob is more than that. He is a true expert at the process of having prospects come to you and buy your services, using the art and science of the written word in such a way that prospects seek you out, ready to do business with you. Of course I have a bit of a kinship with Bob since we both evolved into this business stuff from engineering. And this engineering background makes his stuff 100% hype-free and grounded. He writes in an easy-to-digest but brain-stimulating format. His words make you think, and it's this new way of thinking that makes all the difference. In Bob's library you find something on copywriting, becoming a recognised expert, consulting, market research, book publishing, Internet marketing, selling professional services, conducting teleconferences, sales lead generation, direct response marketing, viral marketing and how to become a freelance copywriter. I have learnt a lot from Bob, and will carry on getting more of his stuff. Follow the link to find out more about Bob bly's Information Library. The Nitty-gritty of Writing for the Search Enginesby Jill Whalen Whether you're writing keyword-specific copy from scratch or simply fiddling with your keywords in existing copy, it's not always easy to know where to place those keywords without interrupting the flow your writing and your readers' reading. In this booklet, veteran search engine expert Jill Whalen shows you how you can do it for yourself and do a better job at it than many search engine optimisation companies. Follow the link to find out more about Jill Whalen's The Nitty-gritty of Writing for the Search Engines. Teleclass on Teleclassesby Robert Middleton Conducting teleclasses has become pretty popular nowadays. More and more businesses use this cost-effective method both for generating new business leads and offering additional value for their existing clients. But just like in any other area of life, teleclasses are to be done in certain ways. Professional firms must be extremely careful to keep their programmes hype-free because even a shred of hype can cost them credibility. One of my mentors has just created a programme on the ins and outs of conducting teleclasses. Follow the link to find out more about how you too can conduct rewarding and lucrative teleclasses. PR and Media ResourcesThese are soem neat press release distribution systems. They can contact you to lots of newspapers, magazines, radio and TV stations. 24-7 Press Release24-7 Press Release is another press release distribution system. It is pretty cost-effective and it connects you with lots of great media sources. Click here for more details on 24-7 Press Release. Business WireBusiness Wire is another press release distribution system. It has a broad range of media services ranging from free to paid news distribution services. Click here for more details on Business Wire. Direct Contact PRDirect Contact PR too has a broad range of paid services. It connects you with many sources, both TV, radio and press. Click here for more details on Direct Contact PR. Market WireMarket Wire has a range of both free and paid services. It connects you with many sources, both TV, radio and press. Click here for more details on Market Wire. PR LeadsStaying in touch with the media is not only a cost-effective, but also an almost sure-fire way of getting wide exposure for your messages. And doing it for the price of a cup of coffee a day makes the deal even sweeter. You have to meet an awful lot of prospects to drum up the similar level of exposure and interest for your business. These messages and press releases go to upscale publications like the Wall Street Journal, New York times and many more similar papers and magazines. Click here for more details on PR Leads. PR WebPR Web is similar to PR Web Direct, and I have no idea what the real difference is, but there may be something. Click here for more details on PR Web. PR WebdirectPR Webdirect is another media source to distribute press releases and help you to build your relationship with the media. It has both free and paid options for new distribution. The free version is fairly limited, but if you're willing to invest in your campaign, then $150-200 can go a very very long way to reach some top magazines, TV and radio stations. Click here for more details on PR Webdirect. PR NewsWirePR NewsWire is a for fee news release distribution and monitoring system. It has the advantage that you can highly target your initiatives. Click here for more details on PR NewsWire. Email and Newsletter Distribution SystemIn my experience Aweber is the best email list building and newsletter distribution system. For the price of 10 cups of coffee a month, you can build a database that has virtually unlimited subscriber capacity. Follow the link to find out more about this great email distribution system. Click here for more details on email and newsletter distribution. Shopping Cart SystemIf you want to sell anything online, you need a shopping cart system that handles both payment and automated distribution. I believe 1ShoppingCart is the best choice out there. All of the highly successful Internet-based professionals use this system. click here for more details on 1ShoppingCart. Website HostingWhen you build an online business, you need a reliable hosting company. Although most hosting companies come and go with the seasons, here is one, Blue Host, I have found very reliable. What you also receive is six domains under one single account. Plus all the bells and whistles you might need for databases, forms, statistics Webmail. click here to get started. |
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