"Are Your Marketing Content and Collaterals Structured The Right Way?"

It's a common joke that the duckbill (platypus) was designed by a committee.

When I look at many IT companies' marketing content and sales collaterals, I see pretty much the same.

Instead of nicely flowing stories and connecting materials, I can see seemingly irrelevant blocks of data and information.

Yes, they are technically correct, but the spunk is missing from them.

Do you see the same problem in your written materials?

Maybe, maybe not.

Take four random letters and make up some words with them.

Let's say, A, P, T and R.

The words can be part, tarp, prat, trap and rapt.

The same four letters, but the words they form have drastically different meanings.

No matter how good a writer you are, if you mix up the order of the letters, you're more hosed than Popsicle on a scorching hot day.

No matter how great your article is about the ins and outs of traps, but if instead of "trap", the title has "tarp"; in it, then there is a problem.

And this is where starts becoming a tiny bit complex. First, you have to match you match your perfect client with your message and then you have to structure your message.

The structure is the proverbial skeleton upon which you place the message that is matched to your perfect client.

But no matter how good the message is if the skeleton is of the wrong type. You may end up trying to put elephant muscles on a duck skeleton.

In Frame It Right, you learn how to build a 21-part skeleton. You learn the...

• Seven stations your readers have to travel through to fully comprehend your message


• Three places to visit at every station to deepen the message and create the highest level of engagement

From the brawn-dominated age of brute force selling, we've come to the brain-dominated selling. We have to recognised that buyers do their best to avoid salespeople.

If IT SMBs want to thrive, not merely survive, they have to change their sales approach from maniacal pursuit of the market to magnetic attraction of the market.

In this approach, the first contact between buyers and sellers is a piece of written content.

If the content is structured and written correctly, it intrigues buyers for further action with the company from this the content originates, and buyers and sellers enter into nurturing relationships that leads to a high probability of doing business together.

But if the content is structured incorrectly, then buyers discard them and move on to other sellers of similar products/services.

In this document we lay out and dissect the 21 components of an intriguing content piece that stays in synch with buyers' decision-making processes.

We take the buyer on a journey from frustration to euphoria and see how we have to communicate with them.

So, if you are totally happy with your business, how it attracts new clients, how and how much they pay you, how they treat you, the quality of your projects and the amount of effort and energy it takes you to run the business, if you're content with all that, then I'd like to discourage you from investing in this knowledge product.

Otherwise click on the button below and make the most of it.

One straight shooter warning: This product is one single PDF file of some 15 pages. So, it's only appropriate for you, if you buy knowledge products for the knowledge they contain and you intend to apply. Thanks for your understanding.

You receive the product as soon as your payment is verified and accepted. The product is one single PDF file. Your credit card charge will show "Clickbank" as seller..