One piece of good news is that most people who look you up in Yellow Pages are serious buyers. Another piece of good news is that some 97% of Yellow Pages ads are like eunuchs in a harem. They are physically there but are unable to do anything "to cheer" up the ladies.
Most people who look you up in Yellow Pages need something right away. So, when they contact you, you are in for a very short buying cycle. And that is a great advantage.
The other piece of good news is that most Yellow Pages ads are useless imitations. Just look up the YP in your category, and you see the ads look the same. You can shift the company names between ads and you see that they all do the same thing. There is no differentiation. They are like teenagers: They so desperately try to be different from everyone else that they end up looking and acting the same as everyone else.
If you want to benefit from the Yellow Pages and your current ads are underperforming, then "Writing Winning Yellow Pages Advertisements For Information Technology Companies" could be your solution to get better results from your YP ad(s).
From this booklet you learn...
Considering that the average cost of half page YP display ad for one full year is about $15,000, you may want to increase your chances of getting it right.
So, if you your company wrestles with low response rates from the Yellow Pages, then treat yourself to " Winning Yellow Pages Advertising For Information Technology Companies".
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