FAQ: What Results Can We Expect From Working With You?

In general, technology companies hire me when they are looking for the following general improvements in their businesses:

• Improving response rates to all marketing efforts - This is not the traditional "look how cute we are" "award-seeking" type image marketing people can admire. Here we talk about pragmatic results-accountable direct response marketing people can act upon.


• Lowering the cost of converting prospects into paying clients - It is sad how much money companies waste to acquire new business. It is like a legal case in which costs $10,000 to fight a $100 parking ticket case. Clients must be required at the lowest possible cost.


• Converting both off- and online responses to hard cash - It doesn't matter how many people look at your marketing materials, unless you can turn them into paying clients and customers, and you actually turn a profit.


• Leveraging on websites by turning them into a 24/7 selling machines - When a website is properly built, it can be a tremendous marketing tool. Sadly some 98% of websites are duds. They are cute and spectacular, but fail to make money. My websites couldn't win for beauty contests. I design them for winning profit contests. In golf, you drive for show and putt for dough. While an army of designers design for show, I design for dough.


• Making marketing investment work harder for you - What does it take you to bring in new business. Are you still wasting money on a legion of peddlers pounding pavements and knocking on doors? Are you harassing people through cold calling? I focus on having them come to you asking for business.


• Automating whatever can be automated, so you can make more profit with fewer staff - At the age of automation and the web, many functions can be automated. The first time in history you don't need an army to make a good profit. And technology doesn't ask for pay increase, vacation or extra benefits. So, the questions this: How can we maximise your profits with as few people as humanly possible?

And now let's see some numbers...

In a nutshell, since 1996, I've helped my clients to amass some $430 million in new revenue with as high as $1.34 million revenue per employee in productivity, and as high as 78% profit.

Quantitative Payoffs

Increased annual personal revenue by as much as $237% over a three-year period

Increased response rate to direct mail promotion from 1.3% to 11.7%

Improved proposal success rate by as much as 157% while reduced proposal preparation time by as much as 83%

Increased monthly sales by as much as 27% within three months

Reduced annual client attrition by as much as 21%

Increased workshop price by as much as 53%

Reduced salespeople's annual attrition rate by59%

Reduced sales-related expenses by 36%

Improved prospect to client conversion ratio as much as 239%

Developed prospecting seminars. Sign-up rate for design work was as high as 23% of the total audience

So, let's also look at some "soft" benefits...

Qualitative Payoffs

Improved morale

Better corporate image

Better brand recognition

Better sense of achievement for all people

Quicker responsiveness to clients' requests

Better inter-office teamwork

Higher level of commitment

Superior client service

Happier clients

Better innovation

Better sense of making a difference

When you and your people work with me, you can expect to see lasting positive changes in your business development, thus your sales and sales-related stuff like cost of landing new clients, cost of generating qualified sales leads, value of transaction, etc. You will find that you attract more prospects with less struggle and manual labour, less chasing and convincing, and you can turn them into paying clients and customers and then turn them into repeat and referral business.

Another, often overlooked, benefit is that you and your people start thinking differently about how you conduct your business. You start demanding more of your prospects, so they actually have to qualify to do business with you. You no longer bend over backwards and warp your life around tyre-kickers, plate-lickers and bargain-hunters who want you to dance to the beat of their drums as they milk you for free information.

Back to main FAQ page.