Well, it's the same as a farmer's saying that he has to buy new harvesting equipment first, and then he can plant.
The problem is the timeline. Between planting and harvesting there is a pretty long incubation period.
After planting, while nature nurtures the seeds, he can focus on bettering his equipment park.
And by the time harvesting comes, he can have all the gear he needs.
But now he can have harvest.
But if he doesn't plant, he can have the best gear, but there is nothing to harvest.
As the late Jim Rohn was fond of saying...
"There are seasons for planting, and seasons for harvesting."
And, I would add, there are seasons for fiddling with equipment.
Yes, fiddle with your equipment, but only after you've planed, so nature can start working on the seeds. Between planting and harvesting, you'll have plenty of time to shake and shape up your equipment.
Do your marketing first, because there is an "incubation period" between marketing (planting) and the appearance of the first client (harvesting).
Do your marketing first, because after marketing (planting) and the appearance of the first client (harvesting), there is an "incubation period". You can use that time to fiddle with your operations.
Also, think of the late Peter Drucker's words...
"Because its purpose is to create a customer, the business has two - and only two - functions... Marketing (paid for creating a customer) and innovation (paid for creating a new dimension of performance). Marketing and innovation produce results, all the rest are costs."
So, just stay on track with marketing.
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