Why Would We Hire You Instead Of A Full-Service Advertising/Branding Agency?

I don't know your reasons, but I do know that...

...Agencies measure success and their employees get pay increases and promotions when they win awards, not when their clients make money. You can read Nissan's horror story with a famous agency here. Most of an agency's work is based on pre-created templates, called proprietary approaches, with little regard for your company's uniqueness.

But let's look at the differences between agencies' buzz building approach and good direct response marketing...

Most agencies work on an hourly rate: They multiply the number of hours by the cost of the employee. Mark that number up by 4-600% and then add their own 15-20% profit margin. And now they're ready to dispense a certain amount of time on you. There is nothing about the results you want to achieve. They spend time... on... whatever... and you pay for it regardless of value.

My past clients have hired me because...

1. As a former buyer, I know the psychology of the "savvy" buyer we want to market to


2. My fee represents the value they perceive in my help and support. They get what they pay for


3. My focus is on improving results not merely on aesthetics, fuzzy feelings, "buzz", "brand awareness" or dispensing hours


4. As we work together, you learn more and more of how to do this yourself the next time. Yes, I believe in knowledge sharing and making clients independent of me

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